In the past decade, social media has become a force to be reckoned with. Indeed, around 3.5 billion people around the world actively use these platforms to share status updates, photos, and more. But, social media isn’t only home to personal profiles anymore. With consumers leading digital lives, brands are active on these networks as well. Many of them use social media marketing tools to manage their profiles. And we’ll tell you later why you should consider using them as well. Before that, it’s crucial that you perceive social networks as your allies. They don’t exist so a customer can leave a bad review on them about your service. Quite the contrary, they exist so that you can bridge the gap and reach your audience. It’s undeniable that they shape the way your customers see you. In fact, active social media presence can help you in many ways. Here’s why: 54% of customers use social media to research products 62% of consumers said that a Facebook Story made them more intere
